Marketing & creative · Fictional example

Marketing executive CV example.

A complete marketing executive CV you can edit and make your own.

Marketing managers expect a CV that markets you well: clear, persuasive, and backed by results. This example focuses on campaigns, channels, and measurable outcomes, with skills split into channels and tools.

  • A complete CV in the Creative template
  • Three profile examples for different stages
  • Eight bullet points you can adapt
  • Skills and tips specific to the role
Opens in the free editor. Replace every detail with your own.
Marketing executive CV example in the Creative template, showing a profile, work experience, education, and skills
Fictional person and employers · A4 PDF

Marketing executive CV profile examples

The profile at the top of a marketing executive CV should tell the reader who you are, what you do well, and what you are looking for, in two to four sentences. The example CV uses the first version below; these alternatives show how the same role reads at different stages.

Marketing executive CV bullet points

Start each point with an action and finish with a result or useful detail. Use these as a model rather than copying them: swap in your own numbers, settings, and tools so every line is true for you.

  • Grew the email list from 12,000 to 40,000 subscribers in 18 months through new sign-up forms and welcome journeys.
  • Lifted email revenue by 35% by segmenting customers and testing subject lines.
  • Reduced paid social cost per acquisition by 22% through creative testing and better audience targeting.
  • Wrote and launched 12 landing pages with designers and developers.
  • Planned a product launch across email, social, and PR that sold out the first run in two weeks.
  • Built a monthly reporting dashboard in Google Analytics 4 and Looker Studio.
  • Managed partnerships with 15 creators, from briefing to contracts and reporting.
  • Improved organic search visibility by rewriting product pages around the terms customers actually search for.

Skills for a marketing executive CV

Choose the skills that match the job advert and that you can back up with an example from your experience.

Marketing skills

  • Campaign planning and delivery
  • Email marketing and automation
  • Paid social advertising
  • SEO and content marketing
  • Copywriting
  • Analytics and reporting

Tools

  • Google Analytics 4
  • Meta Ads Manager
  • Klaviyo or Mailchimp
  • Canva or Adobe Express
  • WordPress or Shopify
  • Looker Studio

Tips for writing a marketing executive CV

Lead with results

Marketing is measured, so your CV should be too. Growth in subscribers, sales, engagement, or efficiency shows what your campaigns achieved.

Separate channels from tools

Group what you do, such as email, paid social, and SEO, separately from the software you use. It makes your skills easy to match against a job advert.

Let the design support the content

A touch of personality suits marketing roles, but the CV still needs to be easy to scan. Keep the layout tidy and make sure your results stand out.

Link to your work

A portfolio, blog, or campaign examples help, especially for content and creative roles. Check every link before you apply.

The template in this example

This example uses the Creative template (editorial serif, warm accents). Its creative styling works best when design sense is part of the job, or when you send your CV directly to a person. For formal sectors, a quieter template may be the safer choice. You can switch to any of the 40 templates in the editor without retyping, and change the colour, font, and spacing.

Start from this example, then make it yours.